RA
Ruth Adeyemi
Leadership Coach
$20K
First offer
"I came in unsure what I had to offer. I left with a real business and clients who saw the value immediately."
Built a $20K coaching offer
Live This Sunday @ 8pm EST — Seats Are LimitedLive Sun · 8pm EST · LimitedCloses in 14d : 03h : 21m : 17s
BJ.ThompsonSave My SeatReserve
Live 3-Day Coaching Experience
Turn What You Already Know Into a Second Income.
Join BJ Thompson for a live coaching experience where you'll discover how to turn your knowledge, experience, and skills into an income-producing business.
BJ Thompson
Best-Selling Author · Executive Coach
Next live challenge begins
Monday, July 6, 2026 · 7:00 PM EST
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Direct Access
Why learn directly from BJ Thompson?
For more than 20 years, BJ Thompson has coached leaders, entrepreneurs, executives, creators, and high-performing professionals.
This challenge is different because you are learning directly from BJ — not from a panel of coaches or prerecorded lessons.
Every framework has been refined through years of coaching real people through real business growth.
20+ Years Coaching LeadersBest-Selling AuthorExecutive CoachSpeakerLeadership StrategistBusiness Builder
Author · Awaken A Better You
10,000+ Leaders Coached
20+ Years of Experience
#1 Best-SellerKeynote Speaker
10K+
Leaders Coached
20+
Years Experience
4.9★
Avg. Rating
Credentials & Expertise
- Best-Selling Author
- Executive Coach
- Featured Speaker
- Leadership Strategist
"Two decades guiding founders, executives, and ministry leaders to clarity, conviction, and lasting change."
Watch The Invitation
Hear it directly from BJ.
A short message about what you'll walk away with, and how this challenge is different from anything else you've attended.
Real Results
Coached people. Real outcomes.
A few of the leaders, consultants, and professionals who turned what they already knew into income.
4.9 / 5· 1,200+ reviews Verified outcomes 10,000+ coached
JC
Josh Carter
Independent Consultant
$10K
Practice launched
"BJ doesn't teach theory. He gives you the exact frameworks and walks with you while you implement them."
Launched a $10K consulting practice
KH
Kymone Hinds
Executive Pastor
30 days
To first close
"The direct coaching changed everything. I stopped second-guessing and started signing clients within weeks."
Closed $10K in 30 days
MT
Mei Tanaka
Strategy Advisor
6 figs
Annualized
"Three days gave me what two years of courses never did — a real offer, real pricing, and a real plan to scale."
Replaced her corporate salary
DM
Dre Morales
Operations Coach
$12K
Best month
"I had the experience. I didn't have the offer. After three days I had both — and a plan to scale it."
First $12K month
HR
Hannah Reeves
Brand Consultant
4 clients
In 14 days
"BJ's clarity work alone was worth it. I finally knew who I was talking to — and they finally said yes."
Signed 4 clients in 2 weeks
Ruth AdeyemiJosh CarterKymone HindsMei TanakaDre MoralesHannah Reeves
The Outcome
What you'll walk away with.
Three days. Three outcomes. A finished offer, a clear plan, and the confidence to launch it.
Day 1Clarity
Leave knowing exactly what you can be paid for — even without a certification.
- Walk away with a clear positioning statement you can share immediately.
- Identify the people you're uniquely qualified to help and what they'll pay for.
Day 2Offer
Leave with an offer you can confidently sell.
- Walk away with simple, real pricing that reflects the value you deliver.
- Have a one-page outline of your service ready to put in front of a buyer.
Day 3Launch
Know exactly how to attract your first paying clients.
- Leave with a 30-day launch plan you can start the next morning.
- Walk away with the conversations, messages, and content that turn interest into income.
About BJ
One coach. Two decades. Real frameworks.
BJ Thompson has spent more than 20 years helping leaders and entrepreneurs turn their experience into businesses that produce real income — without burning out, abandoning their values, or starting over.
He's a best-selling author, executive coach, sought-after speaker, and the founder of the coaching frameworks behind The Second Income Challenge.
When you join the challenge, you're not joining a large organization with a panel of guest speakers. You're getting three days of direct coaching from one person who has done this work for two decades.
★ Limited Drop96% Off TodayVIP Kit · 16 Tools
Don't just attend.
Build while you're here.
Everything inside the VIP Success Kit moves you from learning to implementation — tools BJ uses with his private executive clients.
Authored By BJ
Awaken A Better You
#1 Best-Selling Author
As a best-selling author and executive coach, BJ has spent years developing practical frameworks that create lasting transformation. The VIP Kit expands on those principles with the exact tools to help you implement what you learn.
Best Deal
Total Value
$1,497
Today's VIP Upgrade
$47
One-timeYou Save $1,450
Grab The VIP Kit Secure Checkout · Instant Access
16 Tools · $1,497 Value
Inside The Kit. Everything You Need.
01
VIP Workbook
02
Offer Builder Toolkit
03
Pricing Calculator
04
High-Converting Offer Templates
05
Messaging Templates
06
AI Prompt Library
07
Discovery Call Script
08
Sales Scripts
09
Social Media Content Templates
10
Launch Checklist
11
Business Planning Worksheets
12
Revenue Roadmap
13
Client Onboarding Templates
14
Business Resource Library
15
Live VIP Q&A
16
Replay Access
Live Q&A
Direct with BJ
Lifetime
Keep forever
Implement
Tools you use
The Real Invitation
This isn't just another webinar.
This is your opportunity to spend three days learning directly from BJ Thompson. No guest speakers. No panel discussions. No recycled presentations.
Just practical coaching, proven frameworks, and a clear roadmap to help you build a second income from what you already know.
You're not joining a large organization. You're getting direct access to one coach with more than two decades of experience helping people turn knowledge into income.
Only A Few Seats Left
Reserve your seat at BJ's table.
This isn't a webinar. It's 3 days of direct coaching designed to help you turn what you already know into a real, paid second income.
General Access
$7
one-time
Core training and live coaching with BJ.
- All 3 Live Training Sessions with BJ
- Challenge Workbook
- Challenge Community Access
- Live Q&A
- 24-Hour Replay Access
Secure checkout · Instant access
Most Popular · Best Value
VIP Access
$47
$1,497
Save $1,450 today
Everything in General — plus the full VIP Success Kit so you actually implement what you learn.
- Everything in General
- Full VIP Success Kit (16 tools)
- Lifetime Replay Access
- Live VIP Q&A With BJ
- Priority Support During The Challenge
30-day guarantee · Lifetime replay · Instant kit delivery
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Confirmation by email
30-Day Guarantee
Risk-free upgrade
Limited Seats · Live Sessions · Replays Included
Questions
Good questions, answered.
Everything you need to know before you claim your seat.
Limited VIP Seats
Ready to unlock the VIP Success Kit?
16 done-for-you tools, templates, and scripts — yours the moment you upgrade.
30-day guarantee · Lifetime replay access · Instant kit delivery